So, do you want the public to know about your business, your services and/or products? Advertising in a magazine is a great way to get attention, but it’s not that easy. This marketing strategy requires effort and planning on your part to take full advantage of the support.
Magazines can be a great source of advertising, but you need to know which ones. In addition to choosing a magazine whose readers will be intrigued by your products and/or services, you may also want to choose a magazine with a large audience. Determining the level of a magazine’s readership should be one of the first tasks to be explored, but reports about the readership can sometimes be misleading.
The magazine can tell you that more than 100,000 people will see your ad. Sounds great, but the magazine replicates only about 60,000 copies. You have to remember that most of the magazines they publish go to the shops and newsagents, which means that many magazines will never open at all. In addition, publishers can conduct surveys to determine the number of readers that may mislead the advertiser. For example, an editor might ask a subscriber in the office how many people work in the office so that the editor considers everyone who works in that office as readers (even if they weren’t). Publishers do the same with individual subscriptions delivered to the library.
There is a huge difference between the readership and the number of distribution, and publishers will do their best to erase this difference for advertisers in their favor. The advertiser should have an idea of how often a potential reader will produce a potential sale. You want to get paid subscribers instead of mailing numbers, because paid subscribers are likely to be your target audience and those who are likely to read the entire magazine (watching the advertiser’s broadcast).
If you’re contacting a magazine about potential ads, ask them to send you a media kit. The media whale “http://www.foliomag.com/page.asp?prmID=5” contains useful information and gives you a better idea of the company. The set includes:
Sample magazine issue
- Price table with advertising prices, permitted discounts, positions, etc.
- Advertising specifications
The media whale gives you a better idea of the readership and the benefits of putting your ads in a magazine. Some information may be complex figures on the demographics and socio-economic status of readers.
Another great source of advertising is the newsletter. Most subscribers will read the entire mailing list and, therefore, be sure to see the advertisement. Prices for advertising on newsletters vary greatly, usually depending on their popularity. Some publishers charge a very high fee for running ads, but your ad may be the only one on the newsletter. Other publishers will take less because there is a lot of advertising in the newsletter.
Keep an eye on sales
When you’re selling something that’s related to your service or product, it’s important to find out the reason for the consumer’s interest. If their path to you was opened because of advertising in a particular magazine, you know that it is profitable for your business to continue advertising. A successful business may not think “where” its focus is, but tracking advertising should be important, regardless of the degree of success. For example, some companies will find that most of the revenue comes from word of mouth. This is great for business as they won’t be able to spend as much extra money on advertising through billboards, newspapers, magazines, etc.
It’s always good to judge how well your conversion rate works compared to the money spent on advertising and sales. You’ll probably want to do this at least twice a year (if not more often).
Ad sizes vary, as do prices. It is suggested to start small and see how well advertising attracts consumers. Well-worded and interesting graphic advertising is always better than boring but great advertising. A good idea would be to browse the magazine’s other advertisements and see what the most are doing. You might want your ads to stand out from others, so you can make them bigger or smaller to highlight the difference. This is something you want to evaluate yourself or seek advice from a third party. You don’t want to look into the log, as they will clearly tell you to switch to a larger format, which means more money for them.
As well as size, accommodation is also important. The effectiveness of your ad may depend on whether it is at the beginning, center, or end of the magazine. This is another reason to read the magazine before you advertise. If a magazine has a habit of posting its most intriguing (cover) articles in the center of a magazine, it would be logical to assume that most readers will go through this section of the magazine and most likely see the ad as good.
Unfortunately, many magazines are usually responsible for posting; or if the advertiser wants to say more, it means he has to pay more money. Regardless of the size of your ad, it can be helpful to see if you can place it next to the text. Many readers start to worry when faced with a block of text, and their eyes naturally begin to wander in search of another stimulus. Many publishers block ads together. This will interrupt the text, but readers will most likely not see all the ads on a page full of advertising.
Usually a really attractive headline or unusual color highlight advertising. This idea works well in the center of the magazine, but is not needed in other sections. If there is usually an advertisement on the cover of a magazine and readers know it, they are already coming back to make a possible purchase. In this scenario, reliable advertising will serve you well, but it shouldn’t be so obvious because the consumer is already looking for a purchase (they’re looking for you, not the other way around).